Peard Real Estate

Peard Real Estate has been selected as an ABA100® Winner for Business Excellence in The Australian Business Awards 2020. The Australian Business Award for Business Excellence [BXA] recognises organisations that have achieved outstanding results through initiatives that demonstrate excellence in business management.

At Peard Group, they are proud to say that they are locally owned and operated. Established in 1997, Peard Group’s award-winning team have been helping clients realise their property dreams for over two decades. Peard Group are passionate about property, and it’s this passion that has seen their company grow to become one of the largest and most respected, independent real estate companies in the state. Driven by innovation, leading edge marketing and an entrepreneurial spirit, they pride ourselves on being results-driven and offering clients’ an unmatched service with superior results. Their company’s strength lies within their people and their unwavering attitude to servicing clients’ to the highest degree. Peard Group have four key customer groups which they provide service to; Sellers, Buyers, Landlords and Tenants. Each customer group requires different levels and types of service, but all enjoy their premium knowledge, creativity and dedication. By having a dedicated corporate marketing team, Peard Group are continually researching new initiatives and developing unique branding opportunities which keep them at the forefront of the industry.

Traditionally, there were two company/office models in WA’s real estate market – franchised offices, and privately owned companies like ours. However, everything changed when the new “super office” model came to W.A. This was a model based around agents working from home. There were no offices for the agents to work from – simply, there would be one “office” licensed in a location of Perth (for legal reasons) and this is where all listings would be recorded. The playing field had never been more uneven, so it was time for Peard Group to revisit their model. While their model served PeardONE well for 20 years, it was clear the market had changed, and they really only had one option, which was to change with it, or risk the fate that many bricks and mortar offices were facing, being eventual closure. This is where PeardOne was born- an initiative to bring Peard Group back to the top.

There were multiple successful outcomes they were hoping for with PeardONE. Their first was to be take back their Top Office title in 2018/2019, putting their brand front of mind and in turn, generating more business. In 2019, at the annual REIWA Awards for Excellence Peard Group won both major sales categories; number of listings sold, and value sold. Peard Group then launched a massive 2 part marketing campaign; One, aimed at obtaining more listings and the second, recruiting agents to WA’s #1 office. As a result of this campaign, Peard Group’s listings increased by 23% in the following quarter, while meant they were also able to secure several high profile agents.

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